As a product designer at Humanscale, I designed many product collateral from concept to completion. I have created product websites, emails, and infographics for a wide variety of purposes, including new product launches, trade shows, and sales announcements.
Simplicity is key when designing these product collaterals. We had beautiful photography and I wanted that to be the main focus.
For each, I developed a vision that would address the purpose of the product collaterals and effortlessly convey the primary message. Using a variety of design elements, such as varied type sizes and eye-catching images, I created these designs that were engaging and encouraged readers to click through to each respective landing page.