I am Didot

Alright alright, calm down.

Gotham, Archer. You might be new kids on the block, but do you actually consider yourself useful? I mean really?

You might be fresh to look at, but guess what. They will be tired of you. They will move on to something newer.

You know why? Because you are not a classic, you are not in history books, I bet you didn’t help build a revolution. Thought so.

Move over kids. I — AM — DIDOT.

I come from prestige. I come from classical times where gentlemen’s mustaches were not just a hipster statement. I had a monarchy, granted they were all executed and the guillotine was working endlessly during that season. I was involved in the French Revolution. I am the law. I am the constitution of France.

You are here, because of me. Well not really, I don’t know what euro trash types inspired to be created in. Calm down, Helvetica you might have a movie. You do know that you are just a replication of Akzidenz Grotesque right? I saw you hiding under the table Gill Sans. You are just a disgrace. You actually bring a bad name to typographers, because of your creator.

Why do I keep having this conversation? You will all go away one day and I will be still standing here. I am timeless.

Look at me.

Look at my sharp corners and contrast. I can be used as a display. I can used to make a bold statement. I can also be used to tell a story as it was debuting from Charles Dickens brain.

You can see me on the cover of magazines, in movies, tv shows, and movies.

I am just going to sit back and enjoy my glass of wine. I come in, when they realize they made a huge mistake. You are just a future regret, while I am the solution.



Designers are hero builders


It’s been 3 weeks since we are back for our last semester ever. And what busy 3 weeks it has been. We already had a job fair called Meet IXD, presented another iteration of thesis prototype and some of us already gotten job offers. It’s surreal to think that this is it. We only have < 100 days to go from the IxD program.

The semester was a great start with some very interesting classes. I feel there is a theme amongst all our classes and it is storytelling. We are learning to tell better stories about ourselves and about our thesis. I always thought that validating a product with research and testing would be it. Well, it’s not the case. Each product as a story to tell; There is a hero, a crisis, a resolution and then an end. Our instructor of Narrative and Interactivity, Donna Lichaw calls this a story line, an arc.

Donna also mentions to have a successful product is to turn your customers into heroes. It means making them a hero while they are using your product. When the story arc is used to tell a story of a product, it looks something like this:


That time I made people laugh out loud



Four years ago I wanted to be an improv comedian. I was taking on a variety of design jobs — some more stimulating than others — and was always looking for design challenges. While searching for other outlets for my creative energies, I experienced a short interlude in improv comedy. At first, the thought of it terrified me, because I had to go on stage and make people laugh on a brightly lit stage. I do tell an occasional joke, but making strangers laugh wasn’t my thing.

I looked into improv classes in New York and signed up for the Pit’s beginner level. Apart from making people laugh, there are some key things I learned.

  • “Yes, and” When your scene partners says something, agree and add more to the story

  • Don’t ask questions

  • Don’t say no

  • And most importantly, do not kill off your stage partners. It’s just rude.

After performing my first improv show on stage, I was hooked! The audience laughed at my jokes. Was I officially funny? They were a bit drunk, but still it counts. One summer I went to Second City in Chicago to study improv and comedy writing. I walked the halls of famous alumni, a few who we love: Tina Fey, Steve Carrell, Stephen Colbert, Jim Belushi and Amy Poehler. When I returned back to New York I continued to move up each level at the Pit. A few of my classmates and I got together and decided to create an improv group, called ThunderHead. Our performances were considered top notch. When we were on stage, we were all in the same wavelength. We knew how to make each other funnier, the audience laughed and laughed. We even got invited to comedy festivals and perform at the Pit.

After a year passed my interest in comedy deteriorated and I wanted to go back to do more design, another went to law school, another became a project manager and a few became funny comedians. I did not want to be the next Tina Fey, rather the next Dan Formosa. Improv taught me to look beyond my immediate world to find inspiration and meaning. I have also learned to take risk, collaborate, improvise, and go beyond my comfort zone.

Will I do improv comedy again though? Absolutely.